Marketing a Freight Forwarder
Marketing a freight forwarding company should be a simple task if you know the most important factors to consider. As a freight forwarder, you do not have to spend too much time and energy on things that matter less while overlooking those that are critical.
Unfortunately, that is what most new forwarders do and so, they end up with frustrations.
Marketing Tips And Tricks
Here are some of the tricks that you can use to market your forwarding company.
1. B2B Marketing always works
Although most new companies focus on addressing potential customers, you can also get lots of leads from other businesses.
Business to business marketing helps you to tap into the resources of other companies and leverage on their network to find new customers for yourself.
The best part is that you do not have to spend anything to do this.
2. Affiliates can do the bulk of the work
You do not have to shoulder the bulk of the work especially when you have not established a proper marketing network.
In such a situation, the best thing to do is to contract affiliates to do the marketing for you. Freight Forwarders are not used to
You can set a contract so that they get a percentage of the sales as their commissions while you keep the rest.
3. Consistency is the key to freight forwarding success
When you start a marketing campaign, you have to be consistent.
Your customers will judge you from the way you handle your marketing.
If you keep trying and abandoning several strategies, the only thing that will come to their minds is that you are not even sure of what you should do.
4. Customer referrals are important
A referral from a happy customer is a sure way to get more customers for any freight forwarder.
Most of the time, people will want to know how you relate to your customers. If they find out that most of your clients are not happy, they probably will not be coming to you for anything.
5. Remember to keep the quality high
Give your customers value for their money and they will always come back for more. Right from clearing the documents to shipping the cargo and delivering it to the indicated destinations, you should keep the quality high.
Additional services such as cargo insurance can help to keep the customers for long.
6. Try to be different from other freight forwarders
You cannot keep doing the same things that every freight forwarder has been doing for decades and expect to attract new customers. Studies show that most people are looking for something unique. They want that assurance that they will get better services than what they are already used to.
7. Use branded freight forwarding promotional merchandise
When giving away promotional merchandise; do not miss the opportunity to use them to make your business even more popular by branding them. For instance, if you give a customer a diary that has your logo, it will not only make you part of their lives but will attract everyone else who sees the diary.
8. Engage potential freight forwarding customers in discussions
Do not isolate yourself from potential customers. Make sure that you are part of every discussion that they are involved in. You can do this by joining the most popular forums and giving them a few tips related to this industry. You can then go ahead to let them know about your services and how they can benefit from them.
9. Always follow the latest news in the freight forwarding industry
Unless you are up-to-date with the latest news in the industry, you will not be one of the best forwarders around. As a freight forwarder, you should have a nose for the news so that you can structure your marketing campaigns base on the latest information.
10. Know what other freight forwarders are doing
What are your competitors doing? What is it that the big and established companies are doing that they have a constant flow of customers? You can learn a few things from their style of operation and use them to make your company better.
Your success as a freight forwarder also depends on how professional and ethical you are. Position yourself as one of the most trusted companies in this industry and you will never run out of new leads and customers.